Time Magazine online posted an article about Abercrombie & Fitch. It explains how the company is failing during this recession: "The upscale teen retailer has suffered 10 straight months of double-digit same-store-sales declines".
Are we really surprised about this?? The article also explains how during this economic crisis, the company has refused to lower prices or offer any type of promotion other than their usual annual sale. What parent this time is going to be willing to let their child purchase a torn, worn looking, poorly constructed, over priced t-shirt?
The article claims that one of the biggest problems is that A & F are aiming toward a preppy look and with the emergence of Gossip Girl, funk has become more popular. I'm sure the tv show is the reason.
Maybe they should at least consider cutting the guy that stands shirtless in their doorway. He serves no purpose other than for people to gawk at. I mean the abs are great, but my interest ends there. I still have no interest entering a retail store that will blow my eardrums out with base.
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